Twenty-two years of Sunday sauce. Same recipe. Same hands. Same table waiting for you.
Tagliatelle al ragù — available Thursday through Sunday until we run out. (We always run out.)
Frame 01 / 04 · Hook
It's Tuesday.
You deserve pasta.
Portfolio
This is what we make.
Four sample clients across Italian, BBQ, Southern soul food, and Mexican taqueria — each built from scratch for that cuisine, that neighborhood, those people.
Sample Client: Nonna's Table — Greenville, SC
Deliverable 01
Brand Voice Statement
We build this before a single caption is written. It's the north star for everything — copy, hashtags, ad tone, even how we respond to a bad review.
Voice document · Nonna's Table
Nonna's Table is the Italian grandmother you never had — but always wanted. We don't do fusion. We don't do trend-chasing. We do Sunday sauce that's been simmering since 7 AM, handmade pasta on a board that's older than your parents, and tables full of people who leave slower than they arrived. Our voice is warm, a little proud, and deeply rooted in the neighborhood we've called home for 22 years. Every post should feel like an invitation — not an ad.
Approved Palette
Tone
Warm, nostalgic, quietly confident. Never salesy.
Avoid
Emojis overload, trendy slang, discounting language ("CHEAP!!"), generic stock imagery.
Imagery
Real hands, real food, real tables. Warmth over perfection. No white backgrounds.
Deliverable 02
Sample Instagram Feed Posts
Six of twelve monthly posts. Mix of food heroes, behind-the-kitchen, weekend specials, and customer features. Every post includes caption, hashtags, and posting time recommendation.
Food Hero
Behind Kitchen
5 AM. Marco's been rolling pasta before most people have had coffee. Fresh tagliatelle, pappardelle, and tonight's special ravioli.
Nothing frozen. Nothing tomorrow. Just today.
Weekend Special
Friday night is pizza night. Our wood-fired oven hits 900°F — your margherita is done in 90 seconds. Reserve your table before Thursday noon.
Link in bio. Or just call us.
Texture Shot
Nonna's tiramisu. Espresso-soaked ladyfingers, mascarpone she insists on whipping herself, and enough cocoa powder to cause a minor scene at your table.
You will finish it. You always do.
Atmosphere
Table 7 has been claimed by the Rodriguez family every Saturday night for 11 years. We don't ask why. We just make sure their Chianti is poured before they sit down.
Some tables belong to people.
"The sauce
is the
secret."
is the
secret."
— Rosa, Head of Sauce
Rosa has been running our kitchen since 1999. She won't share the ragù recipe. Not with us, not with the health inspector, not with her daughter. She says it's all in the patience.
We believe her. Completely.
Deliverable 03
4-Frame Instagram Story: Tuesday Pasta Night
Stories run Tuesday–Sunday. This 4-frame sequence runs every Tuesday to drive weeknight covers. Each frame has a specific job — awareness, desire, urgency, action.
Frame 02 / 04 · Desire
Tonight's special:
Cacio e Pepe
Bucatini
Frame 03 / 04 · Urgency
Tables filling up.
Tuesday is
the new Friday.
Only 6 tables left
Deliverable 04
Sample Meta Ad
One ad creative with headline, primary text, audience targeting, and expected spend. Growth and Command tiers include active management — we A/B test variants monthly.
NT
Nonna's Table
Sponsored · Greenville, SC
nonnastable.com
The most honest Italian food in Greenville.
No freezers. No shortcuts. Just Sunday sauce that's been simmering since 7 AM. Reserve your table for dinner this week — seats go fast on weekends.
Campaign Spec
Audience
Ages 28–52, within 5 miles, interested in Italian dining, date nights, foodie content, local restaurants
Objective
Reservation clicks → OpenTable / phone call
Monthly budget
$400–$600 (Growth tier), managed by TableTurn
Format
Single image, Feed + Stories placement
Expected CPM
$12–$18 · Est. 28,000 impressions/month
A/B variants
2 per month — headline and CTA tested. Loser paused after 7 days.
Deliverable 05
Review Response Example
How we handle a negative review. The goal is never "win the argument." It's to show every future reader that you run a house that gives a damn.
JM
Jennifer M. · Google
★
★
★
★
★
3 days ago
We had reservations at 7pm on Saturday and waited almost 30 minutes to be seated. Once we got to our table the food was fine but the pasta seemed overcooked and the portion was small for the price. Our server was nice but seemed overwhelmed. Won't be rushing back unfortunately.
Owner Response Drafted by TableTurn · Posted within 24hr
Jennifer, thank you for taking the time — this kind of feedback is exactly how we get better, and I'm sorry your Saturday didn't reflect the experience we work hard to give every guest.
A 30-minute wait past your reservation time is not okay. Saturday evenings can get complicated, but that's on us to manage — not on you to absorb. I'd like to understand what happened that night so it doesn't happen again.
On the pasta: our kitchen takes real pride in the al dente texture, but I hear you — if it read as overcooked, something was off and it shouldn't have left the kitchen that way. Same goes for portions; they're set by our head chef and I'll review the specification.
I'd genuinely like a chance to show you what a normal night here looks like. Please email me directly at rosa@nonnastable.com and I'll make sure your next visit is on us.
— Marco, Owner
Deliverable 06
Monthly Performance Report Snapshot
Condensed version of the report you'd receive at the end of each month. Launch tier gets this monthly. Growth and Command tiers get this plus ad analytics and a strategy call to review it.
April 2026 Performance Report
Nonna's Table · Instagram + Facebook + Google Business
TableTurn
Prepared May 1, 2026
Total Reach
24.1K
↑ 18% vs March
New Followers
+214
↑ 31% vs March
Avg Engagement
6.2%
↑ from 4.8%
Reservations (ads)
38
$13.68 / booking
Top Post — April
"Twenty-two years of Sunday sauce. Same recipe. Same hands. Same table waiting for you..." — posted Apr 17
♥ 614 likes
💬 47 comments
📤 89 shares
👁 8,312 reach
Strategic Notes for May
→Staff spotlight posts outperformed food shots 2:1 in engagement. Adding 2 more in May.
→Tuesday Story sequence drove 22% of week's reservations on its own — expanding to Wednesday.
→Facebook reach dropped 11% — algorithm shift toward video. Recommending 2 short Reels in May (Growth+ tier).
→Ad CTR 3.1% vs 1.4% industry avg. "Honest food" headline outperformed "Best Italian in GVL" by 40%.
Smoke & Sides — Southern BBQ · Spartanburg, SC
Deliverable 01
Brand Voice Statement
We build this before a single caption is written. It's the north star for everything — copy, hashtags, ad tone, even how we respond to a bad review.
Voice document · Smoke & Sides
Smoke & Sides is the kind of place your daddy brought you. Low and slow since 2008 — we don't rush what can't be rushed. Our pitmaster Earl keeps the fires lit from 4 AM to 8 PM, and every slice of brisket tells the story of 14 hours of smoke. We don't do 'artisanal' — we do real. We don't do 'curated' — we do pitmaster-tested, customer-approved. Come hungry, leave happy, tell your friends.
Approved Palette
Say
"y'all," "low and slow," "pitmaster," "off the bone," "we got it," "fixin's," "hush puppies"
Avoid
"artisanal," "curated," "farm-to-table," "chef-driven," "elevated," "craft," excessive emojis, discount language.
Imagery
Fire and smoke, worn cutting boards, full plates, happy mess, real pit crew at work. No white backgrounds.
Deliverable 02
Sample Instagram Feed Posts
Six of twelve monthly posts. Mix of food heroes, behind-the-smoke, weekend specials, and pitmaster features. Every post includes caption, hashtags, and posting time recommendation.
Food Hero
Brisket. There are a thousand ways to do it wrong and one way to do it right. Ours takes 14 hours, a mix of hickory and oak, and Earl's patience that's been built over 18 years in front of a fire.
Behind Smoke
4 AM. Earl's already here. The fires are lit, the briskets are on, and the coffee's going. The smoker doesn't care that it's dark outside — it just wants to eat wood and breathe slow.
Weekend Special
Friday. Brisket is done. Ribs are right. Mac & cheese is exactly how your grandma used to make it — if your grandma was a pitmaster who went to culinary school in 1994 and then decided she'd rather work with her hands. Come eat.
Full Spread
Plate full. That's our whole menu in one shot. Brisket, ribs, mac & cheese, collards, hush puppies, and sweet tea that could wake the dead. We keep the menu small because we want everything on it to be right. Come hungry.
Atmosphere
Friday at 7 PM. Every seat full. Smoke in the air, music on the jukebox, and a plate coming out of the window that'll make you forget what you had for lunch. This is what we've been building since 2008. See you Friday.
Pitmaster Feature
Earl's been doing this since 2008. Started with a backyard smoker and a smoker's curiosity. Now he's up at 4 AM every day, lighting fires and moving meat. He's never missed a day. He says he never will. That's not a job — that's a calling. This is our pitmaster. Come meet him.
Deliverable 03
4-Frame Instagram Story: Friday Night
Stories run Tuesday–Sunday. This 4-frame sequence runs every Friday to drive weekend covers. Each frame has a specific job — awareness, desire, urgency, action.
Frame 01 / 04 · Hook
It's Friday.
The brisket's done.
You're hungry.
Frame 02 / 04 · Desire
Smoke & Sides
is packed tonight.
Come see why.
Frame 03 / 04 · Urgency
We're filling up.
Tables going fast.
It's 6 PM.
Deliverable 04
Sample Meta Ad
One ad creative with headline, primary text, audience targeting, and expected spend. Growth and Command tiers include active management — we A/B test variants monthly.
SS
Smoke & Sides
Sponsored · Spartanburg, SC
smokeandsides.com
Friday Night at Smoke & Sides
Brisket's been on since 4 AM. Ribs are falling off the bone. Mac & cheese is exactly how it should be. Your table's waiting — but not for long. Come eat.
Campaign Spec
Audience
Ages 25–55, 5-mile radius of Spartanburg, SC, interested in BBQ, Southern food, local restaurants, smoked meat, tailgating, comfort food
Placements
Instagram Feed + Stories + Reels
Monthly budget
$350–$500 (Growth tier), managed by TableTurn
A/B variants
"Your table's waiting" vs "It's ready when you are" — loser paused after 5 days
Expected CPM
$10–$16 · Est. 25,000–35,000 impressions/month
Deliverable 05
Review Response Example
How we handle a negative review. The goal is never "win the argument." It's to show every future reader that you run a house that gives a damn.
TR
Thomas R. · Google
★
★
★
★
★
5 days ago
I showed up on a Friday at 7:15 with a party of 6 and was told it would be a 45-minute wait. We waited an hour. When we finally sat down, the food took another 45 minutes. We left before the food came because we had somewhere to be. I get it — it's busy — but an hour wait and then another 45 for food is a lot.
Owner Response Drafted by TableTurn · Posted within 24hr
We owe you an apology, and we mean that. A party of 6 on a Friday night is exactly the kind of thing we're built for — and we clearly didn't deliver. Waiting an hour past a reasonable expectation, and then 45 more minutes for food, is not the experience we work for. That's on us.
We don't want to make excuses, so we'll just say: we're going to do better. I'd like to understand what happened that night so it doesn't happen for the next person. Please reach out to us at earl@smokeandsides.com — I'd like to make it right.
— Earl, Owner
Deliverable 06
Monthly Performance Report Snapshot
Condensed version of the report you'd receive at the end of each month. Launch tier gets this monthly. Growth and Command tiers get this plus ad analytics and a strategy call to review it.
May 2026 Performance Report
Smoke & Sides · Instagram + Facebook + Google Business
TableTurn
Prepared June 1, 2026
Total Reach
19.8K
↑ 22% vs April
New Followers
+187
↑ 28% vs April
Avg Engagement
7.1%
↑ from 5.4%
Ad ROAS
4.2x
↑ from 3.8x
Top Post — May
"Earl's been doing this since 2008..." — posted May 12
♥ 578 likes
💬 63 comments
📤 112 shares
👁 7,900 reach
Strategic Notes for June
→Pitmaster posts drove 2.4x engagement of food shots. Adding Earl's Tuesday morning series in June.
→Friday Story sequence drove 31% of week's reservations — expanding to Saturday.
→Reels outperformed static images 3:1 on reach. Recommending 3 Reels in June.
→Ad "Your table's waiting" headline outperformed "It's ready when you are" by 58%. Continuing variant.
Miss Ruby's Kitchen — Southern Soul Food · Greenville, SC
Deliverable 01
Brand Voice Statement
We build this before a single caption is written. It's the north star for everything — copy, hashtags, ad tone, even how we respond to a bad review.
Voice document · Miss Ruby's Kitchen
Miss Ruby's Kitchen is the kind of place where your grandmother would be proud you ate. Three generations of Southern cooking — we don't do fusion, we don't do shortcuts, and we don't apologize for any of it. Collards that have been simmering since the morning, fried chicken with a crust you can hear across the room, and a slice of peach cobbler that'll make you call your people. Our voice is warm, unhurried, and deeply rooted in the belief that food made with love is the only kind worth making.
Approved Palette
Say
"honey," "darlin'," "good Lord," "sugar," "blessed," "served with love," "three generations," "Sunday supper"
Avoid
"chef-driven," "farm-to-table," "artisan," "craft," "elevated," "artisanal," excessive emojis, discounting language.
Imagery
Home-style plating on enamelware or chipped ceramic, natural window light, hands in frame for authenticity. No overstyled food-blogger gloss.
Deliverable 02
Sample Instagram Feed Posts
Six of twelve monthly posts. Mix of food heroes, behind-the-kitchen, weekend specials, and owner features. Every post includes caption, hashtags, and posting time recommendation.
Food Hero
This chicken's been fried the same way since 1974. That's not a gimmick — that's just how Ruby did it. Golden crust you can hear, meat that falls off the bone, and a plate that'll make your whole week better. We don't do it different. We don't do it faster. We just keep doing it right.
Available every day until we run out. (We always run out.)
Behind Kitchen
The collards have been on since 6 this morning. Ham hock in the pot, lid on, fire low. That's not a recipe — that's a religion. We don't rush what can't be rushed, and y'all wouldn't want us to.
Come hungry. Leave blessed.
🍑
Peach Cobbler
Peach cobbler on a Sunday is a promise, not a suggestion. Ruby started making this in 1974 with peaches from the tree out back — we can't grow 'em there anymore, but we get 'em from the same farm her daughter still runs down in Ward, SC. That's continuity. That's a story worth telling.
One bite and you'll know why we don't change a thing.
🍽
Family-Style Spread
This is what Sunday looks like. Fried chicken, collards, mac & cheese with a top crust you can only get from a real oven, cornbread in a cast iron, and sweet tea that could wake the dead. Three generations of this, and we're not slowing down.
Y'all come eat.
🫘
Cornbread in Cast Iron
Cornbread in a cast iron skillet. Browned on the edges, soft in the middle, cracked open with butter that's still cold. This is the sound of Southern cooking — the sizzle of the crust, the crumble when you cut it, the silence when everyone realizes how good it is.
We got it like that.
"This is
our kitchen.
This is
our story."
our kitchen.
This is
our story."
— Terri, Ruby's Granddaughter
Miss Ruby started this kitchen in 1974 with $200, a cast iron skillet, and a recipe her mama gave her. She ran it for 30 years. Now her granddaughter Terri runs it, same recipe, same skillet, same way of treating people that makes you feel like you walked into someone's home.
Terri says she doesn't want to change anything. We agree. This is our kitchen. This is our story. Y'all are part of it now.
Deliverable 03
4-Frame Instagram Story: Sunday Suppers
Stories run Tuesday–Sunday. This 4-frame sequence runs every Sunday to drive dinner covers. Each frame has a specific job — awareness, desire, urgency, action.
Frame 01 / 04 · Hook
It's Sunday.
You could eat
alone.
Or you could
come eat
with us.
Frame 02 / 04 · Desire
Miss Ruby's
Sunday table.
Collards, chicken,
cornbread, cobbler.
The way it
ought to be.
Frame 03 / 04 · Urgency
Terri's got
four tables left
for dinner.
It's 5 PM.
They're going
fast.
Frame 04 / 04 · Action
Reservations
aren't required.
But they're
smart.
📍 312 Main St, Greenville, SC
Deliverable 04
Sample Meta Ad
One ad creative with headline, primary text, audience targeting, and expected spend. Growth and Command tiers include active management — we A/B test variants monthly.
MR
Miss Ruby's Kitchen
Sponsored · Greenville, SC
🍽
Sunday Suppers at Miss Ruby's
missrubyskitchen.com
Sunday Suppers at Miss Ruby's.
Three generations of Southern soul food. Fried chicken like Ruby made it, collards slow-braised all morning, and cobbler that'll make you call your people. Your table's waiting — but not for long.
Campaign Spec
Audience
Ages 28–55, within 5 miles of Greenville SC, interested in Southern food, soul food, comfort food, local restaurants, family dining
Objective
Calls to restaurant (phone clicks / reservation)
Monthly budget
$400/mo (Launch tier example)
Format
Single image, Feed + Stories placement
Expected CPM
$11–$16 · Est. 28,000–35,000 impressions/month
A/B variants
"Sunday Suppers at Miss Ruby's" vs "Y'all hungry?" — loser paused after 7 days
Deliverable 05
Review Response Example
How we handle a negative review. The goal is never "win the argument." It's to show every future reader that you run a house that gives a damn.
LW
Linda W. · Google
★
★
★
★
★
3 days ago
Food was decent but waited 50 minutes for a table on a Saturday night. When we finally sat down our drinks never came and we had to flag someone down multiple times. The mac & cheese was cold. Disappointed — we wanted to love it.
Owner Response Drafted by TableTurn · Posted within 24hr
Dear friend, thank you for giving us a chance — and I'm genuinely sorry your Saturday night didn't reflect what we work for every single day. A 50-minute wait with cold mac and no drinks is not the experience we want for anyone who walks through our door, and that's on us, not you.
Terri (Ruby's granddaughter) saw this note and personally called our kitchen — we're already reviewing how we handle Saturday nights when we're full. The mac & cheese should never leave the table cold, and you should never have to chase down your own drinks. That's not hospitality, that's forgetfulness, and we've got to be better.
I'd love a chance to make it right. Please call us at (864) 555-0142 and ask for Terri — your next plate is on us, no questions. And if you need anything at all, you call that number and we answer. That's a promise.
— Terri, Owner's Granddaughter
Deliverable 06
Monthly Performance Report Snapshot
Condensed version of the report you'd receive at the end of each month. Launch tier gets this monthly. Growth and Command tiers get this plus ad analytics and a strategy call to review it.
June 2026 Performance Report
Miss Ruby's Kitchen · Instagram + Facebook + Google Business
TableTurn
Prepared July 1, 2026
Total Reach
22.4K
↑ 27% vs May
New Followers
+198
↑ 34% vs May
Avg Engagement
7.8%
↑ from 6.1%
Ad ROAS
3.9x
Launch tier baseline
Top Post — June
👤
"Miss Ruby started this kitchen in 1974 with $200, a cast iron skillet..." — posted Jun 10
♥ 587 likes
💬 71 comments
📤 134 shares
👁 9,100 reach
Strategic Notes for July
→Owner posts drove 3.1x engagement of food shots. Keep Terri's story front and center.
→Sunday Story sequence drove 28% of week's reservations — adding Wednesday version in July.
→"Sunday Suppers" headline outperformed "Y'all hungry?" by 22%. Continuing variant.
→Reels showing hands serving food + food prep outperformed static food shots 2.4x.
→Recommend adding a "What Terri's cooking this week" weekly Story to drive weeknight covers.
La Cocina de Mariana — Mexican Taqueria · Spartanburg, SC
Deliverable 01
Brand Voice Statement
We build this before a single caption is written. It's the north star for everything — copy, hashtags, ad tone, even how we respond to a bad review.
Voice document · La Cocina de Mariana
La Cocina de Mariana is where Mariana's abuela's recipes meet a Spartanburg night that doesn't want to end. We make tortillas by hand every morning — not because it's a selling point, but because it's the only way to do them. Our carnitas have been braising since the same morning your table was swept off. By night, the cantina opens: mezcal flights, salsa fresca, and a room that finally feels alive. We speak warm, direct, and a little bit proud — of our food, our history, and the neighborhood we feed.
Approved Palette
Say
"mija," "puro," "hecho en casa," "así se hace," "hecho con amor"
Avoid
"chef-driven," "artisan," "authentic" (just be it), "craft cocktail," excessive emojis, discounting language, "farm-to-table."
Imagery
Hand-pressed tortillas on floured wood, molcajete salsas, carnitas carved at the block, mezcal poured at the bar. Warm tungsten, exposed brick. Never pristine or glossy.
Deliverable 02
Sample Instagram Feed Posts
Six of twelve monthly posts. Mix of food heroes, ingredient stories, weekend specials, and owner features. Every post includes caption, hashtags, and posting time recommendation.
Food Hero
This is how we do it. Carnitas braised low and slow since 6 AM — hand-carved, placed on a rough corn tortilla, topped with cilantro and onion. No shortcuts, no compromises, no fryer. Just pork that remembers who it's from.
Available until we run out — which happens. Come early if you want to be sure.
Ingredient Story
The salsa verde gets made every morning. Tomatillos from the Korean grocery on East Main — Mariana found them three years ago and hasn't switched since. Blistered serranos, white onion, cilantro, lime, salt. Molcajete, not blender.
We put it on everything. You'll understand why.
Weekend Special
Saturday nights, the trompo spins. Al pastor — marinated pork off a vertical spit, charred at the edges, pineapple charring on top, carved thin and loaded onto warm tortillas. The pineapple runs out first every week. That's not a mistake.
Get yours before 8:30. After that you're gambling.
Ambiance
Night falls, the cantina opens. Mezcal flights — Añejo, Reposado, joven — poured right, nothing sweet. House margs with fresh lime, no mix. A room that actually sounds like people are happy to be there.
Thursday through Saturday. This is your permission.
Texture Shot
Every morning at 9, the comal heats up and the tortillas start. Hand-pressed, irregular edges, slight char on the edges from the cast iron. The kind of tortilla you'll want to eat by itself before anything else touches it.
That's what you're tasting when you say 'these are good tortillas.'
"Don't stop.
Así se hace."
Así se hace."
— Mariana Reyes, Owner
Mariana Reyes opened La Cocina in 2019 with her abuela's recipe box, a borrowed tortilla press, and a belief that good Mexican food in Spartanburg didn't have to mean Tex-Mex chains.
Six years later, the recipes haven't changed. The tortilla press is still borrowed — she bought a new one but prefers the old one. She says the secret is just: don't stop. We agree.
Deliverable 03
4-Frame Instagram Story: Taco Tuesday
Stories run Tuesday–Sunday. This 4-frame sequence runs every Tuesday to drive weeknight covers. Each frame has a specific job — awareness, desire, urgency, action.
Frame 01 / 04 · Hook
Every Tuesday,
we prove
something.
Frame 02 / 04 · Desire
These are
made fresh.
Every. Single.
Tuesday.
Frame 03 / 04 · Urgency
Spartanburg shows
up for Taco Tuesday.
Your table's
probably gone
by 6:30.
Deliverable 04
Sample Meta Ad
One ad creative with headline, primary text, audience targeting, and expected spend. Growth and Command tiers include active management — we A/B test variants monthly.
LC
La Cocina de Mariana
Sponsored · Spartanburg, SC
marianareyes.com
Taqueria by day. Cantina by night.
Hand-pressed tortillas. Carnitas that actually take all day. Salsas made fresh every morning. And Thursday through Saturday — the cantina opens and the mezcal starts flowing. Your table's waiting.
Campaign Spec
Audience
Ages 25–50, within 8 miles of Spartanburg SC, interested in Mexican food, tacos, local restaurants, mezcal, Latin food
Objective
Foot traffic / store visits
Monthly budget
$400/mo (Launch tier example)
Format
Single image, Feed + Stories placement
Expected CPM
$9–$14 · Est. 31,000–44,000 impressions/month
A/B variants
"Taqueria by day. Cantina by night." vs "The carnitas are ready" — loser paused after 7 days
Deliverable 05
Review Response Example
How we handle a negative review. The goal is never "win the argument." It's to show every future reader that you run a house that gives a damn.
DK
David K. · Google
★
★
★
★
★
4 days ago
Food was solid but the wait was over an hour on a Friday night. No host stand — we just stood there and eventually someone noticed us. Then we waited 45 min more for our food. Salsa verde was incredible though.
Owner Response Drafted by TableTurn · Posted within 24hr
Mari here. Thank you for the patience, and I'm sorry you waited that long — that's not the experience we're going for, and it's on us for not having eyes on the floor when we were packed.
The 45-minute food wait — I'll own that too. Friday nights we're running the line hard and sometimes the tickets stack up faster than we can catch them. We're working on a host system. Should be in by next month.
The salsa verde — yes. That's my abuela's recipe. I'm glad you tasted it.
If you want to come back, call us at (864) 555-0283 and ask for me. I'll make sure you're taken care of. And I'll remember your name this time.
— Mariana
Deliverable 06
Monthly Performance Report Snapshot
Condensed version of the report you'd receive at the end of each month. Launch tier gets this monthly. Growth and Command tiers get this plus ad analytics and a strategy call to review it.
June 2026 Performance Report
La Cocina de Mariana · Instagram + Facebook + Google Business
TableTurn
Prepared July 1, 2026
Total Reach
19.8K
↑ 31% vs May
New Followers
+167
↑ 29% vs May
Avg Engagement
7.2%
↑ from 5.9%
Ad ROAS
3.1x
Launch tier baseline
Top Post — June
👤
"Mariana Reyes opened La Cocina in 2019 with her abuela's recipe box..." — posted Jun 8
♥ 421 likes
💬 58 comments
📤 97 shares
👁 7,400 reach
Strategic Notes for July
→Owner posts drove 2.8x engagement of food shots. Keep Mariana's story in rotation.
→"Taqueria by day. Cantina by night." CTA outperformed generic "come eat with us" by 18%.
→Taco Tuesday Story sequence drove peak weeknight covers (Wed–Thu).
→Cantina night posts (Thursday–Saturday) drove 52% of weekly reservation calls.
→Recommend: add a weekly "What Mariana's cooking" Story on Mondays to drive midweek covers.
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