Performance Benchmarks
These are benchmark ranges from month 3 onward — not guarantees. They reflect consistent execution at each tier level across comparable independent restaurants: local, owner-operated, with 500–10,000 followers at start. Early months trend lower as audiences warm and ad algorithms optimize. What you see here is what reliable, sustained execution produces.
Launch
$800/mo
12 posts/mo · Organic only · 1 call/mo
Follower Growth
+40–80 / month
Organic only. Compound — expect acceleration at month 4+.
Average Post Reach
800–2,000
Organic feed reach per post (Instagram + Facebook blended).
Engagement Rate
3.5–5.5%
Likes + comments + saves ÷ followers. Industry avg: ~1.9%.
Story View-Through
45–65%
Viewers who watch all frames in a story sequence.
Meta Ad ROAS
—
Not included in Launch. Upgrade to Growth to add ads.
Review Response SLA
48 hours
Google + Facebook. Up to 5 reviews per week.
Growth
$1,500/mo
24 posts + stories · Up to $1K ad spend · Bi-weekly calls
Follower Growth
+120–250 / month
Organic + paid amplification. Stories drive ongoing discovery.
Average Post Reach
3,500–9,000
Organic + boosted blended. Top posts regularly 12K+.
Engagement Rate
4.5–7%
UGC strategy and story engagement lift the baseline.
Story View-Through
55–75%
Daily stories trained audiences; view-through climbs month-on-month.
Meta Ad ROAS
3.0–5.0×
Local awareness + foot traffic objective. A/B tested monthly. $350–$1K spend.
Review Response SLA
24 hours
Google, Facebook, Yelp. All review volume.
Command
$2,800/mo
Daily posts + 3 reels/wk · Unlimited ads · Weekly calls
Follower Growth
+300–600 / month
Reels + retargeting + influencer outreach compound fast.
Average Post Reach
10,000–30,000+
Reels routinely exceed organic ceiling. Retargeting raises floor.
Engagement Rate
5.5–9%
Full funnel engagement — Reels, Stories, Feed all measured.
Story View-Through
65–85%
Consistent daily cadence drives the highest view-through in class.
Meta Ad ROAS
4.0–6.5×
Full ad funnel: awareness → retargeting → lookalike. Competitive intel informs bids.
Review Response SLA
4 hours
All platforms including TripAdvisor. Full reputation management.
Side-by-side benchmark snapshot for quick comparison. All figures are month-3+ steady-state ranges, not first-month projections.
| Metric | Launch | Growth | Command |
|---|---|---|---|
| Follower growth / mo | +40–80 | +120–250 | +300–600 |
| Avg post reach | 800–2,000 | 3,500–9,000 | 10,000–30,000+ |
| Engagement rate | 3.5–5.5% | 4.5–7% | 5.5–9% |
| Story view-through | 45–65% | 55–75% | 65–85% |
| Meta ad ROAS | — | 3.0–5.0× | 4.0–6.5× |
| Review response SLA | 48 hrs | 24 hrs | 4 hrs |
| Reporting cadence | Monthly | Monthly + ad analytics | Real-time dashboard + weekly call |
The benchmarks above don't happen by posting more. They happen because of what's inside each tier — the levers we pull to move each number.
Launch
Most independent restaurants lose their audience because posting is sporadic. Launch fixes that. Twelve posts per month — strategically timed, branded, and captioned — builds the trust signal that the algorithm needs to surface your content to followers. Basic Google Business optimization captures the near-me search intent.
Growth
Growth layers paid amplification on top of organic. Retargeting ads reach people who've already seen your content or visited your profile — the highest-intent audience available for a local restaurant. Daily stories with a structured view-through sequence push engagement above the organic ceiling. Competitor monitoring ensures your content strategy stays ahead.
Command
Command is the full playbook. Three Reels per week unlock the discovery algorithm — Reels reach non-followers at 3–5× the rate of static posts. A multi-stage ad funnel moves cold audiences through awareness into foot traffic with precision targeting refined monthly. Influencer outreach extends reach beyond paid. Weekly calls ensure the strategy adapts in real time.
Reporting isn't just a PDF. It's the instrument we use to decide what to change. Here's exactly what each tier gets.
Launch
Monthly report
Growth
Monthly report + ad analytics
Command
Real-time dashboard + weekly call
Want to see what these numbers look like for your restaurant?
Get a free social media audit — we'll review your current profiles, identify what's working, and show you the specific gaps holding back your reach and reservations.